Google Chrome - Upon Further Review

(CBS) On September 2, I wrote a first look about Google’s new Chrome browser. I gave it a mixed quick review but now I’ve had a chance to live with it for 10 days and I have to admit it’s growing on me.

Let’s start with the issue of speed: My first impression was that Chrome was about as fast as Firefox and maybe just a hair faster than Internet Explorer. In a sense that’s true - at least on my PC. I can’t operate a stopwatch fast enough to measure the performance difference between Chrome and the two other popular browsers, but Chrome does seem snappier.

Using a browser today reminds me of using PCs back in the days when hard drives and processors were slower. Sometimes you’d have to wait three, four or five seconds for something to happen and felt good when you could reduce that to a second or two.

It’s not as if those few seconds made any real difference in your day, it’s just the psychological aspect of getting instant gratification rather than having to wait even a short time. We can all relate to that when we’re stuck at a traffic light that slows us down a tiny bit - not enough to make us late but enough to make us feel frustrated and held back.

One very cool aspect of Chrome that’s gotten little attention is the way it respects screen real estate. In addition to keeping the interface simple and clean and devoid of too many icons, tool bars and even menus, the browser allows you to move tabs from the main window to separate windows and then move them back. At first I didn’t appreciate that feature, but now find it awesome.

When using Firefox or Microsoft’s Internet Explorer, there are times when I decide to open a page in a new window instead of a new tab because I want to be able to see it and another page at the same time. Typically, I then move away from that page and forget it’s there, which results in lots of windows cluttering my screen. With Chrome you can open a new page in a tab and - if you later want it in a separate window - you can drag it away. And you can later drag it back to consolidate it with other tabs.


Podcast: CBS News tech analyst Larry Magid talked with Google co-founder Sergey Brin about the new “Chrome” browser.


A lot has been said about how Chrome is crash-proof. While nothing is anything-proof, I have already experienced the advantage of Google’s multi-threaded approach. I visited a couple of sites that ground Chrome to a halt. But instead of having to close the entire browser, I just closed that one tab and everything continued to work. With Firefox, I often have to press Ctrl+Alt+Del to abort the entire program and there have even been times when I’ve had to power down my PC to get out of a browser crash.

Ease of use is an issue with Chrome. Many aspects of its interface are not readily apparent, which forced me on more than one occasion to look at Google’s help page. For example, I had a hard time figuring out how to drag tabs back to the main window. I kept trying and failing until I realized that you need to grab the visual depiction of the tab itself, not the blue bar at the top of the window. And because there are no menus, you have to click around to figure out how to do basic tasks like printing.

I wish that both Google and Microsoft hadn’t messed around quite so much with the interface. I still have trouble getting used to the non-standard interface in IE 7 and, for that matter, the new version of Microsoft Office. However, anyone willing to consult the help screen and spend a couple of hours of trial and error should be able to figure out how to use Chrome’s essential features.

Like the public beta version of Microsoft Internet Explorer 8.0, Firefox has a private browser option that doesn’t record anything from your session. As with Explorer this is an option. When you’re using Chrome’s “incognito” mode, what you do won’t appear in your search or browsing history and there won’t be any traces such as cookies. Google is quick to point out that this won’t provide protection for “Websites that collect or share information about you, Internet service providers or employers that track the pages you visit, Malicious software that tracks your keystrokes in exchange for free smileys, Surveillance by secret agents or People standing behind you.” “Googlers” (people who work at Google) have a sense of humor.

One thing missing in Chrome is the lack of a send-this-page option. I frequently find myself wanting to share Web links with others and, unlike Firefox and IE, Chrome offers no way to e-mail a link directly from the browser. You would think that Google would want to at least let you do that via Gmail.

The nice thing about Chrome is that it’s free and a relatively small download so there’s no impediment to checking it out. If you decide to try it, give it a few hours. Like anything else that’s new, it will be unfamiliar at first. But after a few hours you might find yourself liking it. If not, you still have the option of using Firefox or Internet Explorer.




The all so important landing page

The all important landing page

The landng page is one of the most important factors in converting a visitor to a lead or a sales depending on the type of landing page it is. Here are a couple things to keep in mind when creating your landing page. First don’t give your user many options in terms of links to other pages it’s the biggest NO NO in the landing page business. Second make it straight to the point don’t beak around the bush with none relevant comments. The message should be a brief explanation of the product/service in text with key points highlighted and an image of the product/service or just a visual representation of what the product/service would look like. Let the user know how the product/service works, how it can work for them, and a couple testimonials of how the product/service has worked for other people.

The content should be both in text and an option for audio/video, Users these days like to see and hear a video or sound track than actually reading a long sales letter,  that why giving them both options is a good idea. I think the most important thing is the form that the user fills out for more information or for a free something or other, the form needs to be visible right when the page opens. Keep it on the right side if not the center users tend to move their eyes from left to right to quickly scan the page. If you are offering a free newsletter or a gift of some sort make sure that the text is in red and it’s even better if it looked like it was hand written, don’t ask it just works for some reason.

So there you have it keep it short and sweet to the point, no links to any other page, user form on the top right or center, offer the user something interesting so that they find it valuable to give you their information, let the user know the product and how it can work for them, use audio/video if you can to make a bigger impact. I hope your landing page converts well let me know if you have any questions and I will be glad to help.



How Would You Like to Get Camtasia for Free?

Yes. You read that right. Right now you can get Camtasia for free (at least at the time of writing this post). If you listened to the last episode of the show you know that Camtasia was a key tool in creating our recent coaching course recordings. It’s an information marketer’s dream when it comes to creating content.

So what’s the catch? It’s version 3.1.3. The current version is 5. But version 3 is nothing to sneeze at. So how do you get it?

  1. Download the software from the Techsmith site here
  2. Go here to register and get a software key

Of course, Techsmith is hoping you’ll get hooked on the previous version and upgrade to the latest one. That’s where the good news gets even better. Once you’ve a registered copy of Camtasia 3.1.3 you can upgrade to version 5 at the discounted price of $149 rather than the usual $299.

Thanks go to Paul Colligan for pointing this deal out to me.



X10 Seminars, Google Ad Words with Perry Marshall, Part One

X10 Seminars, Google Ad Words with Perry Marshall, Part One. This is a must see for all Google Ad Words users. I really learned alot from Perry Marshall and I hope you do too.