Internet Marketing Talk 101

The landng page is one of the most important factors in converting a visitor to a lead or a sales depending on the type of landing page it is. Here are a couple things to keep in mind when creating your landing page. First don’t give your user many options in terms of links to other pages it’s the biggest NO NO in the landing page business. Second make it straight to the point don’t beak around the bush with none relevant comments. The message should be a brief explanation of the product/service in text with key points highlighted and an image of the product/service or just a visual representation of what the product/service would look like. Let the user know how the product/service works, how it can work for them, and a couple testimonials of how the product/service has worked for other people.

The content should be both in text and an option for audio/video, Users these days like to see and hear a video or sound track than actually reading a long sales letter,  that why giving them both options is a good idea. I think the most important thing is the form that the user fills out for more information or for a free something or other, the form needs to be visible right when the page opens. Keep it on the right side if not the center users tend to move their eyes from left to right to quickly scan the page. If you are offering a free newsletter or a gift of some sort make sure that the text is in red and it’s even better if it looked like it was hand written, don’t ask it just works for some reason.

So there you have it keep it short and sweet to the point, no links to any other page, user form on the top right or center, offer the user something interesting so that they find it valuable to give you their information, let the user know the product and how it can work for them, use audio/video if you can to make a bigger impact. I hope your landing page converts well let me know if you have any questions and I will be glad to help.

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Yes. You read that right. Right now you can get Camtasia for free (at least at the time of writing this post). If you listened to the last episode of the show you know that Camtasia was a key tool in creating our recent coaching course recordings. It’s an information marketer’s dream when it comes to creating content.

So what’s the catch? It’s version 3.1.3. The current version is 5. But version 3 is nothing to sneeze at. So how do you get it?

1. Download the software from the Techsmith site here
2. Go here to register and get a software key

Of course, Techsmith is hoping you’ll get hooked on the previous version and upgrade to the latest one. That’s where the good news gets even better. Once you’ve a registered copy of Camtasia 3.1.3 you can upgrade to version 5 at the discounted price of $149 rather than the usual $299.

Thanks go to Paul Colligan for pointing this deal out to me.

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X10 Seminars, Google Ad Words with Perry Marshall, Part One. This is a must see for all Google Ad Words users. I really learned alot from Perry Marshall and I hope you do too.

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